Direction / cinematography / edit: Todd Sines
Art direction: Marie Bliss
Compositing: Charles Noel
Camera Assist: Andries Boeeklman
Post production: + SCALE
Music: “absolve” by Interval
Model: Alex Feldman
Stylist: Chaunielle Brown
Hair Make Up: Akihisa Yamaguchi

Director, Cinematography, Editing and Compositing: Andries Boekelman
Art Direction: Marie Delpy
Model: Alex Feldman
Music: Ella Joyce Buckley
Color: Todd Sines

Direction / edit : Todd Sines
BTS Camera: M. Alex Weber, Andries Boekelman, Todd Sines
Runway camera: B Productions
Editorial / post: + SCALE
Music: “Low” by Todd Sines

ALU MADHATTAN SHOW ROOM EVENT.

ALU MADHATTAN | Experience it from ALU on Vimeo.

How did ALU Inc showroom look like between 4 an 6 December 2013?
Jump down the rabbit hole and experience the what happened there.
Hold your breath, it only takes 1 minute.

An event by: ALU
Main Partners: STEPHANIEGOTO, DreamAir and AirQ, Activaire, +SCALE, Reveal Design Group
Supporting Partners: A.C. Lighitng, Coloredge, LeapSonic, NEC

+ SCALE’s director Todd Sines recently directed and shot an 8 min film for the ALU Madhattan event on 3 December at the ALU showroom in Soho. Working with Activaire, Stephanie Goto, Reveal Design Group, DreamAir, NEC and more, + SCALE created a dream sequence featuring 4K footage shot on the RED camera at Lake Minnewaska in upstate New York’s Catskills, as well as a reactive mirror, coded using Quartz Composer which resulted in hundreds of updated Facebook profiles and Instagram photos. Event documentation by Andries Boekelman.