ALU MADHATTAN SHOW ROOM EVENT.

ALU MADHATTAN | Experience it from ALU on Vimeo.

How did ALU Inc showroom look like between 4 an 6 December 2013?
Jump down the rabbit hole and experience the what happened there.
Hold your breath, it only takes 1 minute.

An event by: ALU
Main Partners: STEPHANIEGOTO, DreamAir and AirQ, Activaire, +SCALE, Reveal Design Group
Supporting Partners: A.C. Lighitng, Coloredge, LeapSonic, NEC

+ SCALE’s director Todd Sines recently directed and shot an 8 min film for the ALU Madhattan event on 3 December at the ALU showroom in Soho. Working with Activaire, Stephanie Goto, Reveal Design Group, DreamAir, NEC and more, + SCALE created a dream sequence featuring 4K footage shot on the RED camera at Lake Minnewaska in upstate New York’s Catskills, as well as a reactive mirror, coded using Quartz Composer which resulted in hundreds of updated Facebook profiles and Instagram photos. Event documentation by Andries Boekelman.